U.S.: Rambutans “becoming more mainstream”, says HLB Specialties exec

Florida-based tropical fruit distributor HLB Specialties will continue to roll out new packaging and promotional options for rambutans as the category moves away from its “ethnic market” niche.

Speaking with www.freshfruitportal.com during the Produce Marketing Association (PMA) Fresh Summit in Orlando this month, operations director Andres Ocampo said the company’s Guatemalan partner was increasing plantings to keep up with growing demand.

“We started about five years ago with rambutans from Guatemala – at the time we tried to bring a different perspective to the business which had traditionally been the Asian [community] market,” Ocampo said.

“We tried different ways of packaging the fruit so we started working with clamshells, and through the years we have been refining which clamshells are best for which market.”

“We started with one-pound clamshells, we tried clamshells with five fruits, and we recently decided to fine-tune what is the weight that allows us to get a price point that is still affordable for most consumers but gives enough fruit to make it worth it.”

This led to a 12oz pack with roughly 12 fruits inside which has been very successful, according to Ocampo.

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North America HLB Specialties LLC

3327 NW 55th Street
Fort Lauderdale, FL 33309
USA

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