Monthly Archives: January 2012

The new year is ripe for papaya promotions

Homero Levy de Barros, president of Pompano Beach, Fla.-based HLB Specialties, believes retailers should go big or go home when it comes to the exotic fruit. Displaying a half dozen unripe papayas in a basket will never lead to increased sales, says the Brazilian-born importer, who’s worked with the exotic fruit for more than 20 years.

He favors promoting papayas as fruit of the week and greeting customers with a big display of ripe papayas. “The public doesn’t know what to do with it,” says Levy de Barros. “Reduce the price to entice people to try the fruit, offer them a sample and go heavy on education. If you give them a good eating experience, they’ll come back for more, and you won’t have to worry about shrink.” 

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North America HLB Specialties LLC

3327 NW 55th Street
Fort Lauderdale, FL 33309

T +1 (954) 475 8808
F +1 (954) 475 8896

Europe HLB Tropical Food GmbH

Am Weiher 2a
65451 Kelsterbach
Germany / Bio-Zertifikat Nr.: DE-ÖKO-044

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