HLB Specialties LLC added mangoes, avocados and rambutan to its lineup all within the past year, intent on repeating a strategy it developed during 20 years of marketing papayas.
For Homero Levy de Barros, president and chief executive officer of Pompano Beach, Fla.-based HLB Specialties, shepherding fruit through the supply chain is comparable to minding someone else’s children.
“My main concern with papayas is to fulfill orders with the quality standards the clients expect,” he said.
“With the other products we are learning how to improve the eating quality, appearance and logistics. We can make a difference by babysitting these for our customers.”
“When we visit a grower, I say I want fruit in this color and so much percentage of brix for a client in a cold region,” Levy de Barros said.