Papaya leaders consider forming marketing order

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ATLANTA — Papaya industry leaders got together at the Produce Marketing Association’s Fresh Summit 2015 to discuss forming a marketing order.

A marketing order — along with a national board to implement it — would increase sales and consumption of papayas through efforts to educate consumers, receivers and retailers about handling and usage best practices, said Homero Levy de Barros, president and CEO of Pompano, Fla.-based HLB Specialities.

At the retail level, edible fruit is too often improperly rejected because of a lack of knowledge about color or other factors, he said.

Levy de Barros said he sees generally strong support for a marketing order.

“All the major importers from Brazil, Mexico and Guatemala were positively in favor,” he said. “The growers/distributors from Belize and Jamaica said they were not convinced yet.”

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