Lorenz Hartmann de Barros joins HLB Tropical Food

Publication date: December 9, 2019

The German tropical fruit importer and distributor HLB Tropical Food GmbH is announcing some major personnel changes in its Kelsterbach headquarters. A few months ago, Mr. Lorenz Hartmann de Barros has joined the company as co-managing director. He brings almost 20 years of experience in the family business, and a lifelong enthusiasm for exotic fruits […]

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How newer global fruit brands penetrate North American markets

Publication date: December 1, 2019

From Brazil to the World A year after the establishment of Zespri, new regulations in the United States trigger market entry for a new tropical fruit brand with Brazilian origins that had already found success in Europe. “In 1998, Brazil received the authorization to export papayas to the USA, which is when our family emigrated […]

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