Publication date: July 3, 2025
My goal is to introduce as many people to exotic fruits as possible. By the end of the decade, I would love to hear many more people include mangosteen, rambutan, Samba papaya, guava, granadilla, and other exotics into their vocablary as fruits they’re familiar with and eat on a regular basis. We want to be part of a health revolution, in which consumers reach for a fruit as a snack instead of ultra-processed foods. Produce in general needs to occupy a much more significant role in people’s diets, especially kids. Children will emulate their parents’ habits, so it’s up to each adult to model healthy behavior.
