2019 marks the 30th anniversary of HLB, a family-owned company who started off importing fish into Germany. Since its founding, the company has grown to two independent branches – HLB Tropical Food in Germany, and HLB Specialties in Florida – and helped open up and develop numerous markets for exotic fruits. The company began their journey into the tropical food world in 1992 when they introduced airfreighted, tree-ripened papayas into Europe. Today, the company is still family owned and works with a variety of exotic fruits.
Building the company on papaya imports
HLB Tropical Food was founded in 1989 just outside of Frankfurt when Homero Levy de Barros moved from Brazil to Germany. At the outset, the company imported fish, but in 1992 they shifted their focus to importing tropical fruits. Melissa Hartmann de Barros is the company’s director of communications, and Levy de Barros’ daughter – the company remains family-run today. She explains: “In the 1990s HLB was able to transition the papaya from being a niche item to becoming a staple in the market by changing the way in which it was imported and marketed. Specifically, we began importing it by air with more maturation which allowed for better flavors and aesthetics.”
Still family owned
Thirty years after the founding of the company, it is still led by the family. Hartmann de Barros is the daughter of Homero Levy de Barros, the company’s founder, and works as the Director of Communications for the HLB Specialties branch. She shares: “In July, Homero’s son, my brother, Lorenz Hartmann de Barros moved to Germany with his family and became the CEO of HLB Tropical Food. For the HLB Specialties branch, Homero has taken a step back and his son-in-law, my husband, Andres Ocampo has taken the role of CEO.”