Seen on Social: March 22-26

Here we are, our second installment of “Seen on Social.” No worries if you missed the first one. The concept is pretty basic. These posts —related to the produce industry or fresh produce itself — caught our attention this week.

It’s a simple way to keep up.

There’s too much cool stuff online to follow it all, so let us help. We get it.

And here we go…hlb

Instagram

Dragon fruit looks cool already, but this HLB Specialties fashion shoot shows the fruit at its finest. The image made us pause, marvel at its beauty and then read the text.

And that succinct text is quite helpful.

It tells the reader that this is the white dragon fruit variety, it’s great in salads and — most useful of all —how to cut and prepare it for eating.

With these more exotic fruits, “How do I cut/peel/eat it?” is a big stumbling block for first-time buyers, as well as possible repeat purchases.

By AMY SOWDER March 26, 2021

Source: https://www.thepacker.com/news/industry/seen-social-march-22-26